Magdaleno Robles Jr.

Magdaleno Robles, Jr., known by his peers in the industry as simply "Guic" (pronounced "juice"), is a veteran producer, actor, director, screenwriter, music supervisor, composer, songwriter whose credits and talent as a performer are matched only by his skill and experience as an all-around go-to guy for noteworthy entertainment industry projects and collaborations. From his early days as a Los Angeles party promoter/producer where he successfully brought talent and audiences together time and time again to his recent work as an independent music producer and feature film director, Guic One DRP is force to be reckoned within the Latino entertainment world. His work across the spectrum of Latin hip-hop, television and film continues to bridge a broad cross-section of cultural communities while it marks him as true renaissance figure in what has become and explosive Latino arts and entertainment scene. Not content to support the scene with guerrilla street team marketing and promotion, Robles was determined to take on a more significant role in the foundation of what would ultimately become the hottest and fastest growing entertainment market segment. Immersing himself in the tools and technology of music production, Robles spent the several years refining his skills and style as a composer, writing beats, hooks, and rhymes while writing and refining rhyme schemes and narrative lyrics that reflected contemporary Chicano life in the City of Angels. He assumed a personal responsibility for shedding light on a reality that had very little to do with the tired and outdated Hollywood stereotypes which belittled and simplified gang life in the "East LA" barrios with flat, two-dimensional cartoon-esque depictions. His arsenal was transformed in the process. With the doors to Hollywood suddenly open, Robles utilized the relationships established through the production to develop his repertoire as a music supervisor and a much sought after consultant who was uniquely qualified to ensure authenticity on projects rooted in modern-day translations of a much maligned and misunderstood urban Latino reality. Subsequently, he was brought on board for a number of widely-hyped studio releases, among them Crazy/Beautiful, The Fast & the Furious, Training Day, S.W.A.T., and the Lionsgate released Party Animalz. As a music supervisor, dialogue coach and technical consultant, Robles familiarized himself with the production process and became personally acquainted with independent film mavericks such as Gregory Nava, Antoine Fuqua and Billy Bob Thornton, who took time to counsel him and emphasize the importance of story in any film project. In 2005, Robles acquired the rights to a story by Alfredo Ramos and began work on a full-length feature screenplay re-write in collaboration with writer-journalist Abel Salas that would eventually become his directorial debut. With Six Thugs, Robles entered the fray as a producer, writer and director. The film, boasts an all-star cast of emerging Latino screen talent, among them Noel G, Rolando Molina, Robert Zepeda, Demetrius Navarro and Cypress Hill's Sen-Dog in his big-screen debut. Screened as a work-in-progress at the 12th Annual Cine Sin Fin East LA Chicano Film Festival in Hollywood at the world renowned and fully restored Ricardo Montalban Theatre, in the heart of the new Hollywood Entertainment District, the film garnered the festival's highest accolades as the winner of the "Firme Award" for "Best Screenplay" and "Best Feature." At the festival, Robles was also unexpectedly acknowledged with the "Anthony Quinn Award" for "Best Actor." Casting himself in the role of the film's chief villain, says Robles, was the most difficult challenge he had ever faced and still managed to have fun. Most recently, Robles has directed a few music videos featuring Latin hip-hop icon Frost and his prodigy son Scoop DeVille, The Suspects (Video of the Month). an MSN project with Common, Christopher Mintz-Plasse, SA Studios, a supporting role in the forthcoming J.T. Gurzi feature film "Heaven Strewn" contributed to the soundtrack and score for Alfredo Ramos's urban comedy "Food Stamps" expected to released in 2012. Robles consolidates himself as a force to be reckoned with in the realm of urban Latino music, film and television. He is developing a few wide-appeal features, scouting new roles and looking for new business opportunities. Most recently Magdaleno has joined Perspective Pictures Inc as Development Executive and his latest script is being covered by Prof. Richard Walter at UCLA.