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John Cervenka grew up in San Marino, California and attended the University of Southern California. After college he became a successful commercial real estate broker in Los Angeles. In his spare time, he began writing and performing with one of the most famous comedy troupes in the country, 'The Groundlings'. It was there John was discovered. He went on to become a producer, writer and performer in the television industry. After many successful years in the entertainment field, John accepted a position with a major Wall Street investment firm. John went on to be the CEO of Starfish Social Media, Inc..