Jason Yates

Jason began his career in the early 90s onscreen, most notably, in BBC1's EastEnders and Steve Coogan's BAFTA winning comedy Pauline Calf's Wedding Video. Moving behind the scenes to direct ads and branded content led to Creative Director, Brand Director & MD C-Suite roles in advertising agencies. With a passion for connecting with youth audiences, Jason created and led 'defining moments' for Missguided (Baddie Winkle, 90 year old Instagram star), Sky TV (Sky Go), Alize (iconic US drinks brand), Issey Miyake, Banksy, Adidas, Footlocker, Expedia & Hotels.com. For Protein World's collaboration with A -list Reality TV star Khloe Kardashian, Jason worked closely with Khloe and her team to create a creative campaign that received over 145 tier 1 positive PR/Media pieces globally within 24 hours of the campaigns release. Now, developing must see Gen Z & Millennial stories across scripted drama, comedy & non scripted reality, NFT's, Web.3