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Eric Welch is a visionary director known for creating compelling, heartfelt emotion through his striking visual imagery and storytelling style. Since founding Broken Poet Productions, he has cultivated a reputation for bringing ideas to life through memorable visual art combining his distinct writing style and exceptional editing skills. Eric has directed over 200 music videos and live concert music films for multiple genre artists such as: Carrie Underwood, Kid Rock, Jimmy Buffet, TobyMac, Mandisa, Kenny Chesney, Steve Miller Band, Hank Williams Jr., Tim McGraw, Miranda Lambert, Dolly Parton, and MercyMe. The content Eric has created is not just artistically relevant; it has been commercially successful - garnering millions of view counts and multiple awards. Defined by his versatility, he consistently delivers a captivating visual style of storytelling and content creation through music videos, commercials, still photography and documentaries. Welch's commercial work has delivered revenue drivers for brands such Target, Wal-Mart, Cracker Barrel, Red Kap and Richard Childress Racing. In 2016, Eric directed a dramatic feature film following the lives of three families amidst the genocide in Rwanda. Filmed in Africa and the United States, it is set to release in 2018. Eric's commitment to creative excellence has garnered acclaim through multiple nominations for both the ACM and CMA awards, as well as, Addy, Telly, Pollie, Billboard and Dove award wins. Additionally, his visual brand has been featured on The Daily Show, CNN, NBC, ABC, CBS, FOX, MTV, CMT, BET, TIME.com, BBC.com, and Politico.