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In 2011 Thomas Mikusz started and co-founded White Bear PR, a Public Relations Company, specializing in Composers, Music Supervisors, International Film & Music Festivals, and Event Management & Production. In 2019 and 2020 he spearheaded the Award campaigns for Hildur Gudnadóttir (Joker, Chernobyl), successfully resulting in well curated media coverage & storytelling and an Academy Award, Golden Globe, Grammy, 2 BAFTA's, and an Emmy for Hildur. Over the past decade he worked on a multitude of Award-winning projects and has represented clients at major Film Festivals, such as Berlinale, Festival de Cannes, Sundance, Toronto International Film Festival and Tribeca Film Festival. He is the US publicist for several International festivals and conferences, such as HARPA Nordic Film Music Awards & The Nordic Film Music Days during Berlinale and SoundTrack_Cologne. He also creates film music content and panels during Cannes (American Pavillon), Sundance, Tribeca, and more In addition, he oversees and produces the campaigns for International Film Festivals in Los Angeles and Miami. As such he also produces content, panels, concerts and events. Several times a year he gives guest lectures on Self-Promotion for Artists at Universities such as NYU, USC and Columbia College Chicago & for Composer Associations around the globe. For the past six years he emceed the official German Pre-Oscar Reception in LA and world premieres of German Film and TV. His career is quite diverse, he has worked as flight attendant, served as General Manager for the two largest German tour operators in the US, and has been Managing Director for a Miami based talent agency, representing headline entertainers to major cruise lines. His spare time is dedicated to hiking, nature and travel.