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Preceded by a career in graphic design, ranging from CD cover art and publication design to interactive architecture and entertainment artistic direction, Kacho López began his career as a director of film in 2003 and was instantly successful in local and international markets. He has had the opportunity to lead projects for the most prestigious international brands and seminal music videos for artists such as Ricky Martin, Juanes, Tego Calderón, Daddy Yankee and Calle 13. He has also collaborated with Tom Morello, Juan Luis Guerra, Cultura Profética and Draco Rosa among many others. His work has been recognized around the globe.