Ed Limato

Ed Limato was the last of the great Hollywood talent agents - a breed that dwindled with the loss of Stan Kamen and Irving "Swifty" Lazar. Over the years, Ed Limato's client list read like a who's who of Hollywood royalty and Oscar winners, including Antonio Banderas, Michael Biehn, Nicholas Cage, Kevin Costner, Russell Crowe, Claire Danes, Geena Davis, Robert Downey, Jr., James Franco, Matthew Fox, Ava Gardner, Mel Gibson, Richard Gere, Melanie Griffith, Goldie Hawn, Sir Anthony Hopkins, Thomas Jane, Frank Langella, Jennifer Lopez, Derek Luke, director Adrian Lyne, Madonna, Steve Martin, Matthew McConaughey, Bette Midler, Liam Neeson, Sam Neill, Nate Parker, Michelle Pfeiffer, Dennis Quaid, Doris Roberts, Diana Ross, Winona Ryder, David Selby, Sylvester Stallone, Sharon Stone, Meryl Streep, Paul Walker, Denzel Washington, and Marlon Brando. To Limato, his clients were less business and more family. He was known to cry when one would leave him for another agent. Instead of family photographs in his living room, he kept exquisitely framed headshots of every actor he ever represented. Ed Limato was in a class by himself - an iconoclast, as Vanity Fair once called him - a talent agent who glided through Hollywood with poise and panache. He hearkened back to the Golden Age, a time when men were more refined and elegant, as if he were preparing for an evening at the Mocambo. Yet despite his reverence for Hollywood of yore, his client list kept him active and relevant into the 21st century. He was as colorful as he was powerful. Always handsomely coiffed and impeccably dressed, Limato would promenade into the office wearing Italian suits of mustard yellow or salmon pink, rallying to his assistants, "Let's talk to the stars." Edward Frank Limato was born on July 10, 1936 in Mount Vernon, New York into a middle class Italian-American family. As a young man, he left home and traveled the country, earning money as a disc jockey. Continued restlessness took him to Europe in 1966, where he eventually landed a job on the set of "The Taming of the Shrew" as an assistant to director Franco Zeffirelli. From a very young age, Limato loved movies and movie stars. He seemed obsessed with the business of Hollywood and studied the trades. In a 1990 Vanity Fair article, actor Michael York, who met Limato on the set, said, "I was the first person to tell him he should be an agent. I told him he must obey his destiny and go to the mailroom." With the help of Zeffirelli's agent, Limato returned to New York and took a job in the mailroom at Ashley-Famous Agency, which eventually became International Famous Agency - where he was promoted to junior agent. Later, Ashley-Famous merged with Creative Management Associates to become International Creative Management (ICM). He transferred to ICM's west coast office but was lured away to the William Morris Agency in 1978 by Stan Kamen. He remained there until 1986 when, after a series of secret meetings with ICM CEO Jeff Berg and agent Sam Cohn, he returned to the agency that gave him his start. He stayed there for two decades until trouble brewed. In 2006, ICM merged with Broder Webb Chervin Silbermann, primarily a TV literary agency. But within a year, the seams at the new agency came apart. Limato claimed both his authority and stature were being undermined by the new regime, which, he alleged, planned on forcing him into a consultant position and early retirement. Limato wanted out of his contract. ICM refused. The dispute was taken to arbitration, where Limato challenged a 3-year non-compete clause, which forbade him to work for another agency. The battle became a publicity nightmare for ICM, as it played out in the national news. During arbitration, Limato's lawyers argued that his contract dated back to the mid-90s and was bound by an obscure California law known as the "seven year rule," stating that anyone who renders extraordinary or unique services cannot be bound to a contract for more than seven years. On August 13, 2007, the arbitrator found in favor of the agent and against ICM. With Limato a free agent, Variety wrote, ""Ed Limato's arbitration victory over ICM...puts into play not only one of Hollywood's most senior and revered agents but also the most important client list in a generation." Limato was one of the few talent agents who could boast a fistful of clients with salaries of more than 20 million dollars a film plus first dollar gross. Almost immediately, he and his talent list made a return trip to the venerable William Morris Agency, which merged with Endeavor in June 2009 to form WME. Some industry insiders claim that ICM never recovered its movie business after Limato's exit. When Limato wasn't negotiating deals for the rich and famous, he served on the boards of Abercrombie & Fitch, the LA Conservancy, the American Cinematheque, and the MPTF. Limato's fame as an agent might have only been eclipsed by his annual Oscar party, a relaxed but star-studded event that was held at his home the Friday before the Academy Awards. Limato reigned supreme over the party in flamboyant regalia and bare feet. The guest list looked like the hall of fame from politics, movies, TV, music, and literature. When Ed Limato passed away on July 3, 2010 - a few days shy of his 74 birthday - some of his most famous clients remembered him. Richard Gere said, "Ed was my dear friend and agent for 40 years. He was the best of the best. There will never be anyone like him. The mold has been broken. He was probably the most respected agent of our time who loved his clients dearly and would do anything for them." Mel Gibson said, "It's said of agents 'they have no hearts'. Ed was all heart! He was there for me 30 years. I will miss him." Steve Martin said "Ed Limato not only represented important actors in Hollywood, but also represented class and kindness." Michelle Pfeiffer was 23 when her agent resigned and turned her over to Ed Limato, a name she recognized but a man she'd never met. Limato always envisioned her as the Marilyn Monroe-type, which wasn't quite in line with her thinking. He once called her before an award ceremony and told her that Giorgio Armani wanted to dress her. She responded, "Who's that and why on earth would I need someone to dress me?" "I think it's a good idea," Limato told her. She followed his instructions, but instead of settling on one of Armani's classic beaded gowns, she chose a black dress suit instead. "Poor Ed," she said, "I fell a tad short of the glamour-puss he had envisioned." After playing some character roles, Limato tried to chaperone her back into the glamour parts. He once warned her in his inimitable style, "If you think your public wants to see you in another wig and accent, you're mistaken." She remembers just hanging out in his office while he worked - simply because she felt safe there. A memorial service was held for Ed Limato in the theater on the lot of Paramount Studios on January 11, 2011. He was eulogized by Mel Gibson, Richard Gere, Michelle Pfeiffer, and Denzel Washington. Washington told the audience that he grew up in the same town as Limato and, coincidentally, lived in a house built by Limato's father. Sir Elton John eulogized his late friend with the song "Don't Let the Sun Go Down on Me."