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Jane Buckingham is an American author, a marketing expert and the founder and president of Trendera, a boutique marketing firm specializing in trend forecasting, brand strategy and generational research. Jane is considered one of the country's foremost experts on Generations X, Y and Z, and has been studying and interpreting trends for over 25 years. Jane is the bestselling author of The Modern Girl's Guide book series and was a host of the television series The Modern Girl's Guide to Life, which aired on the Style network for four years.