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Lee never quite grew up as a kid and began his career over twenty years ago playing, testing and programming games in BASIC on his Atari 400 computer (he couldn't afford the 800 model). After spending seven years in information technology and systems programming, he founded and later sold one of the first digital interactive media based advertising agencies in Dallas, Texas to focus on what he loved most, video games. Six years later he then headed west to join Virgin Interactive Entertainment / Viacom in Irvine, California as Director of Business Development/Product Evangelist and later joined Midway Games, Inc. in 1998 where he serves as Vice President of Business Development, Licensing and Acquisitions. Lee's career spans over twenty years in the entertainment industry and manages product / business development, domestic and international licensing, digital distribution, in-game / dynamic advertising, acquisitions and strategic planning for Midway.