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Paula Ely has been involved in the entertainment industry since 1991, when she joined the television division of Carolco Pictures. Paula then joined Kazmark Entertainment Group, where she now serves as Senior Vice President for the firm that creates television advertising opportunities in association with a major advertising agency. Paula oversaw the creation of Springbok Films in 2002, and has served in producing roles for several films under the Springbok banner. In 2005, Paula produced and directed the documentary "Vanishing Cultures: Bushmen of the Kalahari," an official selection at eight national and international film festivals and winner of several festival awards. The documentary was also selected to partner with the human rights group Witness in a Movies That Matter project in association with jaman.com and is being distributed internationally. Paula recently served for a year as bookkeeper and distribution executive for the startup media company, Agape Media International, and managed production administration for the 2009 PBS pledge drive special "The Answer is You," featuring Michael Bernard Beckwith. Paula produced and directed the non-profit PAWS/LA's showcase and fundraising videos in 2006 and 2009, as well as the organization's public service announcement featuring Kathryn Joosten. She also served on the awards committees for the 2009 IDA Documentary Awards and the Roy W. Dean 2009 Los Angeles Film Grant.