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Riccardo Sai is a versatile award-winning film Director. Riccardo grew up in Reggio Emilia (Italy), graduated with BA Honours in History of Cinema at the University of Literature and Philosophy of Bologna and at the New York Film Academy with a Diploma in Directing and Photography. Since 2001 he lives and works in London (UK) where he also completed a MA in Direction at the London Film School (LFS). He has directed adverts, music videos, dramas, documentaries for BBC 2, J.W. Thompson, Saffirio-Tortelli-Vigoriti, Agent Provocateur, Impulse, Unilever, Banca Intesa San Paolo, Nike, Grazia, Haringey Council, Taste Festivals, Greenwich Council, Red Cross, Adams Kara Taylor, Spoon Magazine, Transport for London, European Union. Riccardo has worked with personalities such as Wim Wenders, Luis Bacalov, Vivien Westwood, Dita Von Teese, Shara Nelson, John Rankin, Antoine Duhamel and Gino Paoli.