Samantha Ettus

Samantha Ettus is a best-selling author and on-air correspondent, who is best-known for bringing together a mix of celebrities and industry leaders to impart their wisdom and advice to fans of her broadcast and written endeavors. Samantha is the host and creator of the Internet's premier interview show, "Obsessedtv.com", with Gary Vaynerchuk. Using communication as the backbone of her business, Samantha's ability to access and connect meaningfully with celebrities, personalities, and authorities in virtually every lifestyle field has been a critical element in her success as the creator of the bestselling "Experts' Guide" series of books published by Random House. Her fourth and most recent book, "The Experts' Guide to Doing Things Faster", once again includes advice written by 100 of the world's leading experts, including Sir Richard Branson, Barbara Corcoran, Ming Tsai and the world's leading crossword puzzle champion. Samantha's first book, "The Experts' Guide to 100 Things Everyone Should Know How to Do", included chapters written by luminaries, including Larry King, Donald Trump and Jennifer Capriati, among many others. The first book in the series recently went into its 14th printing and it is now available in more than nine languages. Prior to launching her career as an author and TV correspondent, Samantha founded "Ettus Media Management", a first-of-its-kind talent agency and marketing firm for personality-driven brands, representing talent ranging from chefs to business gurus. While running her firm, Samantha penned "Celebrity Assets", a weekly column for Scripps Howard News Service, focused on how celebrities manage their brands. She also appeared regularly on various television programs as a prominent branding expert. She continues to be a highly-sought after speaker on the subjects of personal branding, networking, and cold-calling. She has appeared frequently on a variety of national TV shows, including the Today (1952) Show, The Early Show (1999), The Factor (1996), Inside Edition (1988) and Your World w/Neil Cavuto (1996). Samantha was the host of the iVillage "iCelebrate" series for NBC and has been a television correspondent on WNBC's and NYCTV's New York 360°. Her on-air work includes interviews with a broad range of celebrities, including Petra Nemcova, Al Roker, Colin Cowie, Marian Wright Edelman, Liz Lange and Daniel Boulud, to name a few. Samantha previously wrote a bi-weekly column about balancing work and family for "Modern Mom" and was a contributing editor to "02138 Magazine". Samantha holds a BA in Social Anthropology and an MBA, both from Harvard University. She lives in New York with her husband, Mitch Jacobs, and their two young daughters.