Robert Worcester

Sir Robert Milton Worcester, KBE, DL (born December 21, 1933) is the founder of MORI (Market and Opinion Research International Ltd.) and a member and contributor to many voluntary organisations. He is a well-known figure in British public opinion research and political circles and as a media commentator, especially about voting intentions in British and American elections. Following the sale of MORI to the French research company Ipsos in October 2005, he became chairman of the Ipsos Public Affairs Research Advisory Board and an International Director of the Ipsos Group. Subsequently, in 2007 he became Senior Advisor to Ipsos MORI. A Kansas City native, Worcester graduated from the University of Kansas in 1955, and worked for a time with management consultants McKinsey & Company. In 1965, he joined Opinion Research Corporation as Chief Financial Officer, before coming to Britain in 1969 to found MORI, a joint-venture of ORC and National Opinion Polls, becoming the principal owner four years later. He was made a Knight Commander of The Most Excellent Order of the British Empire in 2005 in recognition of the "outstanding services rendered to political, social and economic research and for contribution to government policy and programmes". .