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Sergio Paez is a director, author, and story designer who got his start working at companies such as Pixar, Lucasfilm, and Sony. Sergio is a founding member of Storyboard Art, an online visual story community, with both a content creation and educational focus to further techniques in visual storytelling. In 2012 Sergio authored the book "Professional Storyboarding: Rules of Thumb" which has become the go to reference for story artists looking to enter the entertainment business.