Roberto Alcazar

A native from Madrid, Spain, Roberto's career in advertising spans over 20 years, working in Spain, Latin America, and the U.S. for top advertising agencies such as FCB, Saatchi & Saatchi, and Grey Global, directing advertising for a wide range of Brands. Recognition for his work includes awards such as Clio, Addys, New York Festival, and Advertising Age among others. In 2009, Roberto founded EO Integration. The same year he produced, co-wrote the subHysteria, a suspense thriller about 16 actors that get trapped in a subway car in NYC for 2 days. The film's method included all actors to improvised all dialogues, while following the main plot. In 2012 Roberto produced the documentary Yasuni, part of a worldwide multi-platform campaign aiming to protect a national park in Ecuador's amazon forest, The film premiered at the Miami International Film Festival, starting a tour of selected screenings, including NY Lincoln Center's Film Society. A book of photography documenting the journey was later published on iTunes in May 2013. In 2013 he produced the independent romantic comedy "200 Cartas", one of the few Latino independent films able to secure a major roster of brands integrated in the movie. Integrating marketing approach to storytelling, the film's script was carefully adapted to include iconic brands such as Bacardi, Diageo, Goya foods, Banco Popular and Target rent-a-car. The film top the Puerto Rican box office on its weekend release.