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Justin's engagement with filmmaking came at an early age when his mother and father bought a VHS camera to record his little brother as a baby. Soon, after discovering the magic that video can capture, Justin soon discovered what he wanted to be when he grew up. After attending Texas Christian University in Fort Worth, TX, he made the decision to start his own production company, Digital Shakedown, and pursue his dream of directing commercials and music videos. He quickly became friends with numerous musicians and bands around Austin, TX, including Quiet Company, Jason Poe, Erin Ivey, and Courrier. Proving the ability to capture great moments on camera, he moved into commercial direction, leading spots for Verizon Wireless and Logitech.