Evan Metropoulos

Evan Metropoulos plays a key role working with his father, Dean, and brother, Daren, to re-energize numerous brands with deep roots in American culture through innovative marketing techniques. He helped to spearhead the resurgence of brands such as Aunt Jemima, Duncan Hines, and Log Cabin through creative marketing and public relations campaigns. For International Home Foods' brands including Chef Boyardee, Gulden's Mustard and Hungry Man, he effectively tapped into pop culture assets, celebrity figures and sports and entertainment programming, including the WWE and the NFL to develop fresh and relevant marketing campaigns. Evan's vision and strategies dramatically increase brand awareness and new connections with consumers. In addition to lecturing on business and marketing topics at Cornell University and the University of Connecticut, he has been quoted in numerous major media outlets as well as appearing on the David Letterman Show and Howard Stern.