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As a small child Joe would borrow his parents camcorders and shoot films around his neighborhood volunteering friends and family. He loved being behind the camera and this sparked his technical knack-how. At the age of 18 he moved to Chicago to pursuit a career in cinematography. After winning several film festivals he co-founded Distinct Image Productions and went on to produce, shoot & edit major productions for dozens of commercial companies in Chicago. He later went on to produce and shoot several music industry pieces featuring such artists as Kayne West, Lupe Fiacso, Shawna, Ludacris and many more. Joe left Chicago in 2009 after getting offered several DP jobs in NYC. He began positing himself for a bright career, he worked for a handful of production companies traveling the world shooting films, commercials and music videos. Joe soon had is eye on Rockstar Videogames and was offered a Virtual DP position with Rockstar. He went on to shoot Max Payne 3 and Grand Theft Auto 5.