James Williams

Over the last 15 years, Jim has been involved in more than 10 BAFTA-winning or BAFTA-nominated live productions. In addition to his work in the live sector, has become a revered documentary filmmaker and promo producer. Renowned for his storytelling ability, his projects have included the 2021 Broadcast Digital Awards-nominated series Ultimate Goal, BT's game-changing Hope United campaign against social media abuse, the Grierson Award-nominated feature documentary Clough, ITV's Sports Life Stories (2014 Sport's Journalism Awards 'TV Programme of the Year'), and Deadpan's critically-acclaimed ITV series The Mavericks. Elsewhere, he was the Lead Creative Producer for Channel 4's much-lauded coverage of the 2016 Paralympic Games, directed ITV's Guinness 6 Nations opening titles and has created campaigns for global brands such as BMW, Coca-Cola, Koppaberg, Cartier, Timex & Betsafe. He has also worked alongside many of the world's leading sports governing bodies such as FIFA, UEFA, World Athletics, World Rugby, European Tour Golf and created the motivational film for the victorious 2018 European Ryder Cup Team.