Sher Bach

Having the last name Bach and a connection to the lineage of one of the most famous composers in history, it seemed only natural that she would be interested in music. Sheryl Ann Bach (aka Sher) was immersed in piano lessons at a very young age, after she expressed a talent for teaching herself to play and an incredible ear for melody and harmony. A lover of all things creative, singing, dancing, acting, writing...at the age of 16, armed with a fake ID and a dream, she took off for the "Big Apple" to pursue a career in entertainment. After her first 3 months in NYC, famed agent Mambo Hye hired her as a dancer to perform in clubs in Midtown Manhattan. She later became known as "Peppermint", a back-up singer/dancer for Ruby and the Rednecks, a popular band in the 1970's rock scene in NYC, fronted by Ruby Lynn Reiner of Andy Warhol's "Factory" fame. It was then that she met Jay Malla and formed what was to become a close and important relationship, spanning over 35 years. She later joined Jay's band, Revolver, as a back up singer, continued to dance in various clubs in NY and NJ, and performed in several theatre productions. Sher married Gene (Knapp) Harlot, the lead singer for the Harlots of 42nd Street and they had one son, Kristian. In 1977, Sher joined Aucoin Management, (KISS, Starz, Piper, Toby Beau) as a receptionist and quickly moved to the promotions department to work under Ric Aliberte and Gail Rodgers. When Aucoin began to suffer the common "Excess from Success" syndrome, Sher went to work with Barry Imhoff (The Band/Michael Shrieve) who hired her as his assistant. It was during these years that she formed and maintained relationships with people in the music and entertainment world, most of whom she is still close with. After divorcing Gene, Sher remarried Disc Jockey Mandy (Jorge Armando) Papaleo, gave birth to another son, Michael and they re-located to Puerto Rico. She continued to perform in musical theatre and became an aerobic dance instructor. She hosted a 10 minute aerobic segment on "Ellas Al Media Dia" (Canal 5), a Spanish- speaking show similar to "The View". While on hiatus from "Ellas" she accepted a position as Operations Manager for "Peggy Sue" a very successful (think Studio 54) rock/disco nightclub in San Juan, booking local and stateside music acts, and coordinating "specialty promo parties" with various liquor distributors, (Bacardi, Don Q, et al). She divorced Mandy and returned to NYC in the late 80's, joining David Krebs (Aerosmith, AC/DC, Ted Nugent, Adam Bomb) to run the Krebs Communications office. At the time, David had a startup magazine, "National Times", and still managed a few music artists. Shortly thereafter, she moved to Crescent Publishing as the Administrator to the Sr. VP, assisted the editorial department and wrote short articles for various publications, such as PlayGirl Magazine. Finding better opportunities in Nashville while on vacation there, she moved in 1997. She accepted a position as the office manager at Country Weekly Magazine, hoping against hope that an editorial spot would open up. When none did, she was offered a major role in entertainment law at Benson Law Offices, whose clients consisted of The Righteous Brothers, Tammy Cochran, The Everly Brothers, Karen Brooks, Shania Twain, Jim McBride (Chattahoochie) Phil Barnhart (Broken Wing) Chas Sandford (Missing You), Todd Smallwood (partnership with Mick Fleetwood) and a slew of other singer/songwriters. Sher studied under the tutelage of famed entertainment attorney Craig Benson, grasping the important aspects of contractual and IP law, royalty issues and public relations. She was responsible for increasing Mr. Benson's client base by 40% and collected over $200,000 in overdue payments from clients, She also assisted in obtaining back royalties, selling music catalogues and getting clients out of contractual deals that were not serving their careers. In 2009, Sher moved to Los Angeles and was paramount in resurrecting MEG, reuniting her with her old friend, Jay Malla. With over 30 years both in front and behind the scenes, Sher has amassed an impressive list of contacts in the entertainment business. She is able, probably due to the fact that she's an entertainer herself, to nurture a talent worth nurturing, watering the seeds of success until they're in full bloom. Knowing that it's all about doing your homework, she takes on the task of finding creative talent that will work well with MEG and attempts to coordinate the meet and greet that is so essential to an artist's career. In June of 2012, Sher will be running operations from MEG's new office in Nashville, TN.