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As a multifaceted creative entrepreneur, Jake Trussell is renowned for his work in various fields such as creative direction, music production, and communications strategy. He is the founder of Mashit, a record label that has produced over 20 vinyl and digital releases, earning critical acclaim for its "forward-looking" (URB Magazine) and innovative approach "at the crossroads of the ... international DJ scene ... pushing underground dance culture forward" (Time Out Chicago). Legendary BBC Radio 1 DJ John Peel chose Mashit as a "Label of the Month" after noting their releases had been "killing dance-floors" across Europe and the USA. As a recording artist and DJ, Trussell has gained international recognition, touring globally, releasing over 50 records, and composing film scores. He has been praised for his creativity and innovation, and been called an "alchemist of sound" (Boston Magazine), a "pivotal figure" (XLR8R Magazine), "innovative" and "futuristic" (The Chicago Reader), and a "producer of growing influence" (Time Out Chicago). He also writes about music at www.MoodBling.me. For most of the 2010s, Trussell served as Creative Director for Chicago's economic development organization chaired by the Mayor. In 2018 he founded Metabolize, a strategic communications agency that uses human-centered design to turn business complexities into concise, resonant stories.