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George Barna was born and raised in the Northeast before moving to Los Angeles in 1981. He has written more than 50 books, more than 200 published articles, and assisted in writing and editing various screenplays and documentaries. He is a widely-sought expert on cultural trends and faith dynamics, quoted/appearing frequently in various media. He is also a bass player and has recorded tracks used in advertisements and soundtracks. A graduate of Boston College and Rutgers University, he lives in southern California with his wife and three daughters.