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Ed Celis (born Oct 1, 1966), known professionally as Eduardo Rojo, is a Mexican-American producer, writer, actor, and tech entrepreneur. He was born in Mexico City to Consuelo (Rojo) and Salvador both lawyers. His adoptive father Bernard Flatow had a long and distinguished career in film advertising and was a renowned rare book collector. Eduardo's first appearance in front of the camera was as a neighborhood child on the Spanish version of Sesame Street which his father produced. His first creative job was developing the PR launch campaign for "Star Wars" in 1978 when he was 12 years old. Celis is the CEO of Redelig Entertainment a production and consulting company in Los Angeles CA. He is currently producing Bill of Sale, a documentary series about the art world, and Frieducha a film about the life of Frida Kahlo. He is the author of two books "Den Fuldendte Kaffe Håndbøg", and "M+F" which is being published in 2018. As an actor, he is best known for his role as Vincent in ICE (2016).