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Brad Cooper, has been a lifelong student of, and catalyst for, human performance optimization at all levels... . In his 20's, he earned a Masters degree in Physical Therapy and treated patients across the spectrum of orthopedic & neurological diagnoses . In his 30's, he earned an MBA, wrote 3 books, moved into a VP of Ops role and worked to expand upon his clinical & leadership knowledge/understanding while continuing to treat patients . In his 40's, he became the CEO of US Corporate Wellness, the Co-founder of the Catalyst Coaching Institute, wrote a 4th book and was identified by several publications as the World's Fittest CEO (and featured in the film Godspeed: The Race Across America) . Now in his 50's, he continues his CEO role, while simultaneously launching into an international PhD program. His research is focused on mental toughness and how it can be applied in athletic, professional and (especially) population health management outcomes Along the way, he's fallen deeper in love with his bride of 25 years, treasured being Dad to 3 incredible kids, secured 2 US Patents, completed 11 Ironmans (4 times at Kona), won the Race Across America and spoken professionally in all 50 states to a wide range of organizations.