Carla Allison

Executive Director Of Entertainment Company Name: Hollywood Starstruck Dates Employed Jun 2013 - Present Location: Mineral, Virginia Responsible for all client relationships, management of new business opportunities, developing the agency's content knowledge, and management of the core branded entertainment team. Responsibilities: Daily leadership and management of the branded entertainment team ensuring clients' needs are being met and projects are being positively driven forward. Act as the content expert providing research, insights, and best practices to the executive team and client lead. Negotiate contracts on team projects as well as integration opportunities with broadcast partners. Heavily involved in upfront projects. Content lead on the agency's new business pitches including partner briefing, indexation, slide formation and presenting. Responsible for developing and keeping strong relationships with content partners - production companies, talent agencies, digital studios, TV Networks, film studios, etc. - in order to bring first look and new development opportunities to clients. Some direct project management involving oversight of all aspects of a project's execution and activation and serving as a key liaison between client, agencies, and production teams, leading communication and collaboration. Some on-set presence is required to ensure brand's goals are met and also responsible for determining possible added value situations on the fly. Team leader of a group to analyze data and provide performance post-analyses, including audience delivery and other research metrics, such as exposure metrics, consumer metrics, and value metrics. Oversee the creation of and in some situations, present, a recap of projects to clients following completion to determine return against marketing & media objectives.