Joseph Nother

Joseph helps brands engage the world, one story and one experience at a time. He oversees teams that solve complex challenges with thoughtful business strategy, design, narrative and technology. For over two decades, he has worked with grassroots to global organizations, state governments, iconic destinations and celebrated brands, like Scripps Networks, Jack Daniel's Whiskey, Boy Scouts of America, PetSafe Corporation, Lamar Advertising, NASCAR, and The Congressional Medal of Honor. Joseph's approach is holistic and design-centric. His work has earned local, national and international recognition from the AIGA, the American Advertising Federation and the American Academy of Digital Arts & Sciences, Communication Arts, Telly, Emmy® and several design compendiums. In 2014, Joseph partnered to launched PopFizz, an independent film, video and motion production firm. PopFizz works closely with Designsensory and other agencies and companies to create high-caliber branded content. One of the first projects involving PopFizz is the Emmy®-winning television show called "Tennessee Uncharted." Joseph serves as co-creator and executive producer for the outdoor travelogue series, now in it's fourth season as "Tennessee Valley Uncharted" on PBS stations nationwide. Born in Knoxville, Tennessee, Joseph started his first business when he was 15 years old, and Designsensory when he was 20. He holds a B.A. in psychology from the University of Tennessee and was self-taught and mentored as a designer, photographer and copywriter. He is past president of AIGA Knoxville, the professional association of design, and serves as a local and regional judge for the American Advertising Federation. Joseph was inducted into the Advertising Federation Hall of Fame in 2017 and named in Greater Knoxville Business Journal's 40 under 40 list in 2015.